Get In Touch
You have been in the e-commerce business for a number of years. You have a well-designed website with informative and engaging content. So why does its traffic remain stagnant?
Make sure your sales funnel efforts, including SEO, are focused on informing your audience about your product, new products and promotions.
Clearly, search engine ranking of a website is the primary goal of all website optimization efforts. When creating content, target users first and foremost, rather than just using another keyword. This will ensure you get quality traffic to your site.
Your SEO strategy should have three main goals: to generate more leads coming from organic search, to drive maximum traffic and to improve your keyword rankings.
Goal setting
What do you want to achieve and is it realistic? Without a clear answer to these questions you will be working “blindly”. SMART is one of the most well-established business planning concepts. It allows you to set specific and measurable goals that remain relevant and achievable within a specific time frame. You could, for example, think of ways in which you can increase website traffic by 20% in 3 months. The target is set based on current metrics, and the increase in visitors to the site increases the overall revenue of the business.
Gathering data
Who are your potential customers? How do you segment your website’s target audience? Analyze demographic, behavioral and firm data about your customers.
The more information you know about your target audience, the better you will understand what they want. Unify your data collection to get a single view of your website visitors and customers. To do so use Stelvel, which fits the simplest of close models to the observed dependencies.
Competitor Analysis
Keep track of what your direct and indirect competitors are doing. Monitoring their search activity will give you a starting point for your own search strategy. You’ll gain valuable insights into the market and new content themes.
Keyword strategy
When forming your keyword lists, priorities those that are important to your business and will set you apart from your competitors. Find out what keywords are searched for most often and research their rankings. Use keywords with high or medium search volume and medium or low complexity.
In order to target your keywords properly, it is important to know your audience and understand their pain points. Don’t forget about comparative queries.
Make sure your keywords and Google Ads strategy are consistent with your overall marketing to maximise search results. If people are searching for a product or service and you don’t include that keyword in your campaigns, you could be missing out on direct traffic.
The quality of content and the web page itself play an important role in determining Google’s results ranking, which analyses a site’s reputation, expertise and authority.
Bounce rate
To reduce the bounce rate, add more landing pages to your site so that users have the opportunity to linger and continue exploring it. A high bounce rate may indicate that you need to optimise your content and change your navigation.
Stelvel Ltd algorithms
Stelvel’s process modelling enables you to measure the effectiveness of all your marketing campaigns with built-in analytics, reports and dashboards. Stelvel combines disparate data into a seamless analytics system. The software’s precise algorithms allow you to analyse website traffic and traffic figures.