Get In Touch
Standing out amongst a trillion search queries and a couple of billion websites is not easy! You have to work on promotion and advertising of your online shop all the time. Systematically and methodically select keywords, study the queries that are used to visit the site. Constantly monitor competitors’ sites, fix interesting solutions.
Promotion in social networks (Instagram, Facebook, X (Twitter), Linkedin) has long been one of the most effective business tools. But the results of painstaking efforts on SEO-promotion can be seen not immediately, and not soon.
How do these two tools interact? Can social media content and content can help to promote a website to the top of the list? Stelvel Bulgaria marketers explained how business social media and website search engine optimisation (SEO) are related.
Linking and not missing
A website SEO strategy should address three main goals: generate more leads coming from organic search, attract maximum traffic, and improve keyword rankings. If a website takes more than 3 seconds to load, the user will leave! Check the speed of your online shop. This can be done online and for free. And, of course, create content not only for high-frequency queries, but also for medium and low-frequency queries.
New from Google
From October 2023, companies have the opportunity to control which links to social networks are displayed in their Google business profile. This helps improve a resource’s visibility in local and regional search results. Businesses can add Facebook, Instagram, LinkedIn, Pinterest, TikTok, X and YouTube as one link each. This new option allows businesses to showcase their social media presence alongside other information in Google Search and Google Maps.
Search engine ranking
Popular and interesting content posted on social media influences a website’s search engine ranking. Likes, comments and reposts show what the reader is interested in. Search engine algorithms take these signals into account when they determine the relevance and popularity of a resource’s content, calculating its rating and reputation. Therefore, active participation in social media, interesting and useful content for users is the main condition for successful ranking in search engines.
Increasing website visibility
Regularly updating content, testimonials, actively engaging with users and using hashtags all increase your audience reach and attract new visitors to your site. In any unclear situation, analyse your competitors. Look at the giants of the industry.
Integrating social media into SEO
Integrating social media into the SEO strategy of website promotion is a key element of success. Interesting topics, well-written articles, and links to the site in publications on social platforms help expand the target audience, increase engagement, and improve the site’s visibility in search engines.
Original content
Write about what you care about. Sincerity, unusual presentation, and interesting material are always valuable. One of the best ways to rise in search engine rankings and increase social media reposts is with controversial and unusual content. Post interesting videos, audio segments and ebooks for those who want to learn more about your market, product or service. Share information.
Stelvel Ltd develops SEO strategies to improve the visibility of partner and client websites in search engine results. The company’s specialists optimise pages of websites and online shops for the right keywords and phrases. They offer options for easy-to-read URLs, analyse titles, web page content and meta tags.
Analytics and measuring results
Using analytics tools such as Google Analytics for SEO and in-built analytics of social platforms (such as Insights on Instagram or Analytics on Facebook) helps to understand what content performs best. Measuring performance will allow you to adjust your strategy according to your audience’s needs.
When analysing the metrics of partner websites, Stelvel company pays attention to:
- organic and social media traffic
- search positions (search engine ranking for keywords)
- social media engagement (likes, comments, reposts)
- user activity (purchases, subscriptions, requests, link clicks)
- content viewing time, average session duration
- ROI (return on investment)
Optimisation for mobile devices
Both strategies need to be adapted for mobile devices. Most social media users access the internet via smartphones. Search engines also take mobile optimisation into account when ranking pages. Make sure your resource (website, online shop) and social media pages are mobile-friendly.