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It is difficult to hold the attention of the web user. An abundance of information scatters attention. As we scroll through our social media feeds every day, close another website or smile at a funny meme, we don’t realise how familiar the visual presentation of any material, any visual content, is to us. A company’s logo, its website, its packaging – it all adds up to a visual identity. In essence, this is how your customers perceive the company and its product.
A good logo should be instantly recognisable. When do you need a logo and how do you create one? Let’s understand this question. First of all, you need to understand what logos are common in the market segments you are interested in and what logos your competitors have.
When you need a logo
If you are just starting out, take your time. Test the idea, look for pitfalls, fulfil your first orders. Find out if your business is viable. Only then should you start thinking about external features, including a logo. Decide if you need a trademark (and its registration) and your own website (landing page, social media page or a shop within an online marketplace).
Simplicity and adaptability
Simplicity makes a logo memorable. A logo should be adaptable and reflect the company’s values or objectives. This is especially important for international companies.
Avoid extravagant and overly flamboyant designs. Avoid elements that could be misinterpreted. It is very important that your logo works well on different media and in different formats, both horizontally and vertically. Make sure the logo is easy to place and use (business cards, website, packaging, T-shirts).
The idea
Remember the Nike logo? You can even draw it on paper right now! The simpler the logo, the easier it is to remember. It’s hard to come up with something new, but you don’t have to try to imitate or repeat other brands’ logos. Wordplay, double meanings, brand identity – all these things give a logo a special character. Abbreviated logos, anagrams, monograms and pictograms look interesting and unusual.
“What works well is better than what looks good, because what works well lasts. A logo should not be changed often. So think carefully before adding today’s trendy font, colour or style to your logo.
Colour scheme
Studies have shown that a logo that uses no more than three colours is easier to remember. Choose colours that reflect the personality of your brand, company, business or, if it is a private business, your personality. For example, red is the colour of strength and conveys a sense of urgency. Green would be an obvious choice for organisations associated with home, nature, health and the environment.
Font
Choose a font that looks clean and professional (don’t use Comic Sans, for example) and reads well in a variety of formats. Visual accents, illustrations, signs and images should enhance the overall feel of the logo.
Free logo design
A good graphic designer can help you create something unusual and unique. And if you decide to create a logo yourself, check out online graphic editors and resources. Canva, Wix, Logomakr and Free Logo Design – free logo design tools.
Of course, you can also create representative and unusual logos using artificial intelligence-based services. Neural networks generate logo concepts based on keyword analysis and search history, taking into account user tastes and preferences.
It’s up to you whether you want to order a logo, give the designer a try, or look for something average and consult the experts. Create several colour variations and test them on different background colours. Ask colleagues, friends or clients to rate the logo and suggest improvements.
Stelvel Ltd: a comprehensive business promotion plan
Creating a logo is an important process that requires time and attention to detail. On the Stelvel Ltd platform you can analyse the market and your competitors to see what logos are currently being used. Distributors, suppliers and retailers of textiles, equipment and electronics can sell their goods using the dropshipping business model.
Even if you already have a channel to sell your products, it is not unreasonable to join the Stelvel marketplace to find new partners and customers. Stelvel Ltd’s team of experts will develop and help you implement a comprehensive plan to promote your business.