Experience working with LinkedIn Ads (lead generation), launching and optimizing Facebook Ads campaigns;
Experience developing content on social platforms such as LinkedIn, Facebook and Twitter (moderation of posts and groups);
Basic understanding of Google Analytics and knowledge of digital marketing tools;
English Upper-Intermediate or Advanced;
Responsibilities
Conduct market and competitor analysis;
Plan and develop a community and forum within the Academy product (we plan to launch our own developer forum on the site);
Assist in the development of SMM strategy, content plan and implementation (Facebook, Twitter, Linkedin);
Setting up, executing, reporting and optimizing campaigns to promote subscribers and community growth (experience with LinkedIn Ads, Quora Ads, Reddit Ads, Facebook Ads);
Create and maintain Linkedin and Facebook communities and groups;
Run webinars as a separate lead generation funnel (from strategy to measuring results and optimization);
Generate your own creative ideas to promote the Academy;
Find platforms and media to work together on guest posting;
Work closely with email teams and manage the launch of sequences;
Work closely with blog teams and generate article ideas;
Work closely with product, help desk, solution engineers and user content. – Set goals for designers and the content team.
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