Get In Touch
Before making a purchase, three out of four customers take their time comparing prices, studying the offers of websites, trading platforms and social networks. And if in the past it was enough for a business to maintain one online resource, today it is not enough, according to STELVEL experts. The typical Internet user spends more than 2.5 hours a day on social networks. By 2027, social commerce is predicted to be worth $605 billion in sales.
To learn as much as possible about the top trends of 2025, HubSpot and Meltwalter surveyed 1,269 social media marketers across Europe, the Middle East and Africa.
An active online community
Creating active and loyal communities on social networks is the challenge of marketing 2025. 9 out of 10 marketers consider online community as a guarantee of successful promotion and a key element of digital marketing strategy. It is the active users of the account that are important, in terms of interaction, they are prioritised over the number of subscribers and website traffic.
Direct sales in social applications
Almost 80% of the survey respondents believe that consumers will buy more often on social networks rather than in online shops. Meanwhile, 3 out of 4 marketers agree that in 2025, most brands will sell their products directly through social media apps.
Social media and service
Personalisation is the trend in marketing this year. It now applies to social media marketing as well. More than 70% of professionals surveyed say their companies sell products and maintain loyalty primarily through social media. 81% believe that customers will continue to favour this source of information for their enquiries and feedback.
Mandatory social media presence
Consumers are increasingly looking for brands on social media apps, claim marketers at Dropshipping Stelvel Ltd. Therefore, it is important to optimise accounts to respond to customer queries effectively and without delay. 84% of marketers believe that consumers start their search on social media and if they don’t find what they need, they continue their search already through a traditional search engine.
Influencer marketing
Online marketing experts increasingly favour micro and nano-influencers with 10,000 followers or less. These are the ones with strong, cohesive and engaged audiences. 2024 has shown that promoting through bloggers with hundreds and millions of subscribers does not yield the desired results.
Short formats
The short video format is supplanting others. 8 out of 10 experts believe that Instagram Reels and videos posted on TikTok are more effective than any other format. The engagement rate is ≈50%. The emergence of TikTok and the way the app has established itself in the social media market has changed hierarchies and habits in content consumption. The highest ROI, according to the survey, comes from advertising on Facebook, Instagram, and YouTube.
Content is customised for each platform
The audience of Twitter, LinkedIn or Instagram is different. More than half of marketers modify their content to best fit the style of the social network they use. 29%, meanwhile, create content for each platform. Content is consumed predominantly from mobile devices (41%), slightly less so from computers (38%). So it’s worth targeting it for computer, tablet and phone at once. Use analytics tools to understand which social network performs best.
Systematicity and planning
Systematicity and planning are the main components of social media. Stelvel Ltd uses popular analytics tools and develops detailed plans for promoting the client’s business on social media, helping to adapt content to the platform and the target audience on it. Social media plays a strategic role in promoting products and driving online sales. It is a great source of information.